BUILDING A SOLUTION MODEL TO SUPPORT BRAND DEVELOPMENT FOR KEY AGRICULTURAL PRODUCTS IN HUNG YEN PROVINCE

Nguyễn Sách Thành; Đặng Xuân Thạnh; Đào Xuân Hiệu; Nguyễn Hữu Thế; Nguyễn Đức Trọng

doi:10.34238/tnu-jst.12492

BUILDING A SOLUTION MODEL TO SUPPORT BRAND DEVELOPMENT FOR KEY AGRICULTURAL PRODUCTS IN HUNG YEN PROVINCE

About this article

Received: 05/04/25 Published: 10/08/25

Authors

1. Nguyen Sach Thanh , Military Technical Academy
2. Dang Xuan Thanh, Department of Agriculture and Environment of Hung Yen
3. Dao Xuan Hieu, Department of Agriculture and Environment of Hung Yen
4. Nguyen Huu The, Military Technical Academy
5. Nguyen Duc Trong, Academy of Politics

Abstract

In the context of Hung Yen province actively implementing digital transformation and aiming for sustainable agricultural development, the application of modern technological solutions plays a key role in building and developing strong brands for key agricultural products. This study proposes a solution model that integrates Geographic Information System technology and Virtual Reality to enhance both production management and product promotion. The model includes stages such as collecting and processing agricultural data, developing a geographic information system database for each distinctive local agricultural product, and creating 3D models to support the management of farms and products. The integration of virtual reality technology enables the creation of intuitive, immersive experiences that help consumers better access and understand the origin and production process of the products. As a result, the model not only improves production efficiency but also strengthens brand development, expands consumption markets, and enhances the value of Hung Yen’s agricultural products both in domestic and international markets.

Keywords

Virtual Reality; GIS; VR; 3D models; Hung Yen province

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DOI: https://doi.org/10.34238/tnu-jst.12492

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