STUDY ON THE IMPACT OF SOCIAL RESPONSIBILITY OF DONG THAP UNIVERSITY ON STUDENT SATISFACTION

Huỳnh Quốc Tuấn; Trần Ngọc Tú

STUDY ON THE IMPACT OF SOCIAL RESPONSIBILITY OF DONG THAP UNIVERSITY ON STUDENT SATISFACTION

About this article

Received: 10/03/21 Revised: 19/03/21 Published: 30/04/21

Authors

1. Huynh Quoc Tuan , Dong Thap University
2. Tran Ngoc Tu, Sai Gon University

Abstract

The study aims to examine the impact of social responsibility of Dong Thap University on student satisfaction. In order to do this study, the authors improve the target group dissertation (01 group of 07 lecturers and 01 group of 07 students) to adjust the scale and then directly interview 400 students studying at field (simple stratified and random sampling method is applied) for the quantitative research phase. Besides, the method of data analysis chosen by the authors is to evaluate the structural equation model according to the partial least squares method with the support of SmartPLS 3.0 tool. Research results have shown: Internal Management and society have a direct influence on social responsibility of Dong Thap University; Social responsibility of Dong Thap University has a direct impact on student satisfaction. Besides, in this study, no direct relationship between teaching and research activities and social responsibility of Dong Thap University has been found.

Keywords

Satisfaction; Student satisfaction; Social responsibility; University social responsibility; Dong Thap University

Full Text:

PDF (Tiếng Việt)

References

[1] F. Vallaeys, “La responsabilidad social de la Universidad,” 2005. [Online]. Available: http://palestra.pucp.edu.pe. [Accessed Dec. 20, 2020].

[2] R. Arambewela and J. Hall, “A Comparative Analysis of International Education Satisfaction Using SERVQUAL,” Journal of Services Research, vol. 6, pp. 141–163, 2006.

[3] K. Abouchedid and R. Nasser, “Assuring quality service in higher education: registration and advising attitudes in a private university in Lebanon,” Quality Assurance in Education, vol. 10, no. 4, pp. 198–206, 2002.

[4] M. Burcea and P. Marinescu, “Students’ Perceptions on Corporate Social Responsibility at the Academic Level. Case Study: The Faculty of Administration and Business, University of Bucharest,” Amfiteatru Economic Journal Provided, vol. 13, pp. 207–220, 2011.

[5] R. Panwar, E. Hansen, and R. Anderson, “Students’ perceptions regarding CSR success of the US forest products industry,” Social Responsibility Journal, vol. 6, no. 1, pp. 18–32, 2010.

[6] D. Setó-Pamies, M. Domingo-Vernis, and N. Rabassa-Figueras, “Corporate social responsibility in management education: Current status in Spanish universities,” Journal of Management & Organization, vol. 17, no.5, pp. 604–620, 2011.

[7] D. Matten and J. Moon, “‘Implicit’ and ‘explicit’ CSR: a conceptual framework for a comparative understanding of corporate social responsibility,” Academy of Management Review, vol. 33, pp. 404–424, 2008.

[8] D. West, J. Ford, and E. Ibrahim, Strategic Marketing: Creating Competitive Advantage, 2nd ed. OXFORD University Press, New York, 2010.

[9] Y. J. Moogan, “Can a higher education institution’s marketing strategy improve the student-institution match?” International Journal of Educational Management, vol. 25, no. 6, pp. 570-589, 2011.

[10] K. M. Elliott, M. A. Healy, D. E. Rosen, T. B. Greenlee, S. G. Arnold, and K. E. Voss, “Key Factors Influencing Student Satisfaction Related to Recruitment and Retention,” Journal of Marketing for Higher Education, vol. 10, no. 4, pp. 1-11, 2001.

[11] C. Munteanu, C. Ceobanu, C. Bobâlcǎ, and O. Anton, “An analysis of customer satisfaction in a higher education context,” International Journal of Public Sector Management, vol. 23, no. 2, pp. 124–140, 2010.

[12] S. L. Juillerat, "Investigating a two-dimensional approach to the assessment of student satisfaction: Validation of the student satisfaction inventory," Ph.D. dissertation, Temple University, Philadelphia 1995.

[13] L. Giuffré and S. E. Ratto, “A New Paradigm in Higher Education: University Social Responsibility (USR),” Journal of Education and Human Development, vol. 3, no. 1, pp. 231–238, 2014.

[14] J. Plungpongpan, L. Tiangsoongnern, and M. Speece, “University social responsibility and brand image of private universities in Bangkok Jirawan,” International Journal of Educational Management, vol. 30, no. 4, pp. 571–591, 2016.

[15] J. L. Vázquez, C. L. Aza, and A. L. Lanero, “Students’ experiences of university social responsibility and perceptions of satisfaction and quality of service,” Ekonomski Vjesnik, vol. 28, no. 2, pp. 25–39, 2015.

[16] G. Santos, D. Dias, E. Justino, and C. Marques, “An Approach To University Social Responsibility As Forerunner of Students’ Satisfaction,” Proceedings of EDULEARN19 Conference, Palma, Mallorca, Spain, 1st-3rd July 2019, vol. 1, pp. 8477–8485.

[17] T. Q. Huynh and V. Q. Pham, “The impact of Dong Thap University’s brand image on student satisfaction and positive word of mouth,” (in Vietnamese), Journal of Economic and Forecast, no. 9, pp. 25–28, 2019.

[18] H. Van Vuong, “In the current period, the social responsibilities of universities is being guaranteed,” TNU Journal of Science and Technology, vol. 225, no. 07, pp. 356–361, 2020.

[19] D. Gallardo-Vázquez, J. A. Folgado-Fernández, F. Hipólito-Ojalvo, and L. E. Valdez-Juárez, “Social responsibility attitudes and behaviors’ influence on university students’ satisfaction,” Social Sciences, vol. 9, no. 2, 2020, Art. no. 8.

[20] G. Santos, C. S. Marques, E. Justino, and L. Mendes, “Understanding social responsibility’s influence on service quality and student satisfaction in higher education,” Journal of Cleaner Production, vol. 256, 2020, Art. no. 120597.

[21] J. L. Vázquez, C. López-Aza, and A. L. Lanero, “University social responsibility as antecedent of students’ university experience,” Responsibility and Sustainability, vol. 3, no. 3, pp. 33–46, 2015.

[22] J. C. Anderson and D. W. Gerbing, “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin, vol. 103, no. 3, pp. 411–423, 1988.

[23] W. W. Chin, R. A. Peterson, and S. P. Brown, “Structural equation modeling in marketing: Some practical reminders,” Amfiteatru Economic Journal Provided, vol. 16, no. 4, pp. 287–298, 2008.

[24] N. Van Anh and N. T. P. Thao, “The applying of american customer satisfaction index in vietnam – a case in mobile phone service,” Journal of Economics and Business Studies, vol. 30, pp. 0–23, 2019.

[25] J. J. F. Hair, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, A primer on partial least squares structural equation modeling (PLS-SEM). SAGE, Los Angeles, 2014.

[26] C. Fornell and D. F. Larcker, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, vol. 18, no. 1, pp. 39–50, 1981.

Refbacks

There are currently no refbacks.



Remember me