REALITY PR ACTIVITIES IN CONSTRUCTION INTERNAL CORPORATE CULTURE GARMENT ENTERPRISES IN THAI NGUYEN PROVINCE

Abstract

Enterprises implementing PR strategy will create a greater confidence in the brand customers more when they use advertising by "PR is being said about her, while the ad is talking about itself" ... Photos as is recognized by the majority bystanders usually more reliable and objective as subjective comment. PR will build the company's image and brand for products with long-term consistency because it is the result of an ongoing effort now to build trust in the community. To do this more than ever to do business better internal PR activity, is key communication throughout the process in order to build good corporate image.