APPLY AFFILIATE MARKETING SOLUTION FOR SHOPEE VIETNAM CO., LTD ON THE ACCSESSTRADE.VN PLATFORM | Tuyến | TNU Journal of Science and Technology

APPLY AFFILIATE MARKETING SOLUTION FOR SHOPEE VIETNAM CO., LTD ON THE ACCSESSTRADE.VN PLATFORM

About this article

Received: 01/10/19                Revised: 14/10/19                Published: 25/10/19

Authors

1. Nguyen Thi Kim Tuyen Email to author, University of Information and Communication Technology - TNU
2. Dam Thi Phuong Thao, University of Information and Communication Technology - TNU

Abstract


E-commerce is growing strongly in the world in general and in Vietnam in particular. In the past few years, buying and selling through the internet has become so familiar to every Vietnamese. A series of e-commerce sites have been born and developed strongly such as Shopee, Tiki, Lazada ... along with that development, need to recommend the solution of Digital Marketing - Affiliate Marketing, this new solution brings real business efficiency to businesses, and brings benefits to both those who perform affiliate marketing tasks. Recognizing that, the authors have built a research paper on comprehensive digital marketing solutions and brought many benefits. The article researches the concepts and benefits of Affiliate marketing, besides that the author group implements affiliate marketing for SHOPEE Vietnam Co., Ltd. based on Accesstrade.vn.


Keywords


marketing, e-commerce, affiliate marketing, compaign, process.

References


[1]. Cục Thương mại điện tử, Báo cáo chỉ số Thương mại điện tử Việt Nam, Bộ Công thương Việt Nam, 2018.

[2]. Dennis L.Duffy, “Affiliate marketing and its impact on e-commerce”, Journal of Consumer Marketing, Vol.22 No.3, pp. 161-163, 2005.

[3]. Barak Libai, Eyal Biyalogorsky, Eitan Gerstner, “Setting Referral Fees in Affiliate marketing”, Journal of Service Research, 5, pp. 303-315, 2003.

[4]. Carnet Williams, Olin Lagon, Kevin Hughes, “Method and System for Providing a widget usable in affiliate marketing”, United States Patent, 2007.

[5]. Benjamin Edelman, Wesley Brandi, “Risk, Information and Incentives in Online Afiliate marketing”, Journal of Service Research, 2015.

[6]. Simon Goldschmidt, Sven Junghagen and Uri Harris, “Strategic Affiliate Marketing”, Edward Elgar of Cheltenham, UK Nortthampton, MA, USA, 2003.


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