Email this article ANALYZING THE IMAGE OF QUANG YEN TOURIST DESTINATION IN ORDER TO IMPROVE COMPETITIVENESS
About this article
Received: 25/02/21 Revised: 19/03/21 Published: 28/04/21Authors
Pham Thi Hong Nhung
, TNU - University of Science
Abstract
Destination image is one of the very important factors affecting the decisions of tourists' choice of destination as well as helping to shape the brand and improve competitiveness. This article focuses on analyzing the factors that constitute the image of the Quang Yen destination and tourist reviews. The main method used in collecting research results is survey by questionnaires. Research results show that Quang Yen is very advantageous in building a destination image because of its natural, cultural appeal and accessibility. Through the tourists' reviews, the emotional images made a good impression. The perceptual image of cultural tourism resources, infrastructure, and prices is more prominent and creates a deep impression, while the attributes of products and services are still not good.From there, Quang Yen tourism should focus on positioning a clear destination image, emphasizing the positive and impressive values of tourists. At the same time, Quang Yen needs to promote creative promotion; investment in upgrading tourist facilities; specially develop unique tourism products.
Keywords
Full Text:
PDF (Tiếng Việt)References
[1] S. H. Martin, “Exploring the cognitive – affective nature of destinationimage the role of psychological factors in its formation,” Tourism Management, vol. 29, pp. 263-277, 2008.
[2] J. D. Hunt, “Image as a factor in tourism development,” Journal of Travel Research, vol. 15, pp. 1-7, 1975.
[3] E. J. Mayo, “Regional images and regional travel destination,” in Proceedings of the Fourth Annual Conference of TTRA. Salt Lake city, Utah, Travel and Tourism Reserarch Association, 1973, pp. 211-217.
[4] C. M. Echtner and J. R. B. Ritchie, “The meaning and measurement of destination image,” Journal of Tourism Studies, vol.14, pp. 37-48, 2003.
[5] S. Baloglu and K. W. Mc Clearly, “A model of destination image formation,” Annals of Tourism Reseach, vol. 26, pp. 868-897, 1999.
[6] C. Chen and D. Tsai, “How destination image and evaluative factors affect behavioural intention,” Tourism Management, vol. 28, pp. 1115-1122, 2007.
[7] C. B. Castro, E. M. Armario, and D. M. Ruiz, “The influence of Market heterogeneity on the relationship between a destination’s image and tourists’s future behavior,” Tourism Management, vol. 28, pp. 175-187, 2007.
[8] N. T. Huong and T. T. Quan, “Measuring the image of Thua Thien Hue tourist destination,” Hue University Science Journal: Economics and Development, vol. 128, pp. 105-118, 2019.
[9] J. L. Crompton, “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image,” Journal of Travel Research, vol. 36, pp. 35-43, 1979.
[10] P. Kotler, Marketing Management. New Jersey, Prentice Hall, 2000.
[11] S. A. Baloglu, “Tourism destination image of Turkey, Egypt, Greece and Italy as perceived by US – based tour operators and travel agents,” Tourism Management, vol. 22, pp. 1-9, 2001.
[12] C. M. Echtner, “The meaning and measurement of destination image,” The Journal of Tourism Studies, vol. 2, pp. 2-12, 1991.
[13] L. T. H. Quyen, “Measuring Hue destination image for Thai Lan tourists,” Hue University Science Journal, vol. 126, pp. 261-271, 2017.
[14] K. Chon, “The role of destination image in tourism: A review and discussion,” The Tourist Review, vol. 40, pp. 2-9, 1990.
[15] Y. T. E. Chew and A.S. Jahari, “Destination Image as a mediator between perceived risks and revisit intention: a case of post-disaster Japan,” Tourism Management, vol. 24, pp. 624-636, 2014.
[16] L. T. H. Quyen and T. T. T. Ha, “Study the impact of image of Hue destination on the loyalty of Asian tourists,” Hue University Science Journal, vol. 55, pp. 101-108, 2019.
[17] G. Hoang, “Quang Yen develops cultural and spiritual tourism,” Quang Ninh newspaper, March 13, 2018. [Online]. Available: http://baoquangninh.com.vn/du-lich/201803/quang-yen-phat-trien-du-lich-van-hoa-tam-linh-2377674/. [Accessed Feb. 13, 2021].
DOI: https://doi.org/10.34238/tnu-jst.4046
Refbacks
- There are currently no refbacks.