PUBLIC POLYCY COMMONUCATION FOR ETHINIC MINORITY AUDIENCE IN LAMDONG

Abstract

Communicating with ethnic minority audiences in their own language is a particularly important matter which also brings the State’s attention for years. Lam Dong is a province where many ethnic minority people live, thus it also has radio, television for these particular audiences. This article focuses on journalism and the audience in a unified relationship. We will: firstly, research the current status of radio and television for ethnic minorities in Lam Dong in terms of content, form and other factors; secondly, survey the demand for information of people from ethnic minorities in Lam Dong province. With comparison and evaluation from that, initial solutions and recommendations will be given to improve the quality of specialized journalism for local ethnic minorities in the future.