ROLES OF ENTREPRENEURIAL MINDSET AND BUSINESS MODEL INNOVATION TO PRODUCT INNOVATION OF TECH-BASED FIRMS | Hạnh | TNU Journal of Science and Technology

ROLES OF ENTREPRENEURIAL MINDSET AND BUSINESS MODEL INNOVATION TO PRODUCT INNOVATION OF TECH-BASED FIRMS

About this article

Received: 22/12/23                Revised: 02/02/24                Published: 02/02/24

Authors

1. Nguyen Thi Hanh Email to author, Foreign Trade University
2. Nguyen Phuong Hoa, Foreign Trade University

Abstract


This study is designed to validate the impact of entrepreneurial mindset on product innovation outcomes in technology-based enterprises while concurrently examining the mediating influence of business model innovation. Anchored in the opportunity innovation theory, the model and research hypotheses underwent empirical testing through a structured questionnaire survey conducted in technology-based businesses across Vietnam. The dataset, derived from 163 valid responses obtained from mid to senior-level managers, facilitated a robust analysis. Employing a partial least squares structural equation modeling approach, the study meticulously investigates the managerial interplay among entrepreneurial mindset, business model innovation, and product innovation outcomes. The results unequivocally demonstrate a positive influence of entrepreneurial mindset on product innovation, with business model innovation playing a partial mediating role in this relationship. This research underscores the pivotal roles played by entrepreneurial mindset and business model innovation in shaping product innovation outcomes within technology-based enterprises in developing nations. Furthermore, these businesses are encouraged to implement the research findings for practical application actively.

Keywords


Entrepreneurial mindset; Product innovation; New product development; Business model innovation; Tech-based firms

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DOI: https://doi.org/10.34238/tnu-jst.9464

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