CHARACTERISTICS OF FDI ENTERPRISES IN THANH HOA PROVINCE

Abstract

From the perspective of marketing, the investment business is the customer of the local. In this view, FDI enterprises with advantages regarding production scale, the potential of capital, technology, etc. will be big customers of localities. So understanding the characteristics of "target customers" to build and adjust policies attractive to them is a matter for local authorities need to be concerned. The article uses (1) secondary data to describe the characteristics of size, sector, and type of FDI enterprises; (2) 186 questionnaires to describe the characteristics of the managers/ owners of FDI enterprises as well as to test hypotheses about differences in characteristics of FDI enterprises investing in Thanh Hoa province. On that basis, the authors propose some proposals to attract investment of FDI enterprises in Thanh Hoa province.