TOOLS COLLECT CUSTOMER DATA FROM SOCIAL NETWORKS, APPLICATIONS FOR SMALL AND MEDIUM ENTERPRISES

Abstract

Resonance in recent years of digital technologies has breakthroughs (such as cloud computing, internet of things, big data, artificial intelligence ...) has signaled that great changes are beginning to happen. out, known in many places as the fourth industrial revolution. Along with the 4.0 revolution, with the strong development of e-commerce makes the promotion of business, trade and promotion of products and services taking place throughout the Social information channels, especially facebook social network. Users share their opinions, comments, reviews about products and industries on social networks. And businesses through that will have the opportunity to understand their customers, know what topics they are interested in on social networks. Since then, we have come up with appropriate and effective business strategies. Therefore, we build a data collection support tool with the ability to collect data intelligently, promptly, and classify necessary data, which is the optimal solution for small and medium enterprises in Vietnam in the digital technology.