RISK PERCEPTION OF DANANG CITIZENS PARTICIPATING IN TOURISM IN THE CONTEXT OF COVID-19

Lê Thái Phượng

doi:10.34238/tnu-jst.5747

RISK PERCEPTION OF DANANG CITIZENS PARTICIPATING IN TOURISM IN THE CONTEXT OF COVID-19

About this article

Received: 23/03/22 Revised: 30/05/22 Published: 30/05/22

Authors

Le Thai Phuong , Da Nang Architecture University

Abstract

The study aims to build a scale of citizens' perceived risk participating in tourism in the context of COVID-19. The study used a combination of two methods, qualitative methods and quantitative methods. Qualitative research results have identified a number of attributes of perceived risk in tourism. Quantitative research uses 4 main statistical tools: Descriptive Statistics, Cronbach's Alpha, EFA and CFA. The results of data processing on a survey of 448 people in Da Nang city using SPSS 20 and AMOS 20 show that perceived risk of citizens participating in tourism in the context of COVID-19 can be measured through 21 observed variables in 5 aspects: (1) health-risk; (2) social-risk; (3) financial-risk; (4) destination-risk; (5) time-risk. In addition, the study also shows that people in Da Nang city have a rather high level of risk perception in tourism, especially social-risk and health-risk; Risk perception is significantly different in different age groups. The study has made some suggestions for tourism management agencies and tourism businesses to attract and serve the tourists in the present circumstances.

Keywords

Risk perception; Citizen; Tourism; Da Nang; COVID-19

Full Text:

PDF (Tiếng Việt)

References

[1] T. Binh, “Deputy Minister of Health: The incidence of mental health during the COVID-19 pandemic has increased,” 2021. [Online]. Available: https://suckhoedoisong.vn/thu-truong-bo-y-te-ty-le-mac-cac-roi-loan-tam-than-trong-dai-dich-covid-19-gia-tang-169211010143930514.htm. [Accessed January 5, 2022].

[2] M. N. Hoang, T. H. H. Hoa, T. H. V. Tran, T. Q. Nguyen, T. P. L. Nguyen, V. N. Hac, and Q. G. Trinh, “Impact of COVID-19 on Job, life and mental health amongst Thai Nguyen’s resident in 2020,” Vietnam Journal of Preventive Medicine, vol. 31, no. 2, pp. 49-55, 2021.

[3] T. C. H. Cao and T. M. L. Pham, “Research on the effects of COVID-19 on the customer behaviour in tourism of people in Da Nang City,” DTU Journal of Science & Technology, vol. 3, no. 46, pp. 42-50, 2021.

[4] T. Ha, “Tourists propose 5 groups of solutions to restore Da Nang tourism,” 2021. [Online]. Available: https://baodanang.vn/channel/5404/202111/du-khach-de-xuat-5-nhom-giai-phap-khoi-phuc-du-lich-da-nang-3894052/. [Accessed January 5, 2022].

[5] G. Perić, S. Dramićanin, and M. Conić, “The impact of Serbian tourists' risk perception on their travel intentions during the COVID-19 pandemic,” European Journal of Tourism Research, no. 27, pp. 1-22, 2021.

[6] L. Neuburger and R. Egger, “Travel risk perception and travel behavior during the COVID-19 pandemic 2020: A case study of the DACH region,” Current Issues in Tourism, vol. 24, no. 7, pp. 1003-1016, 2021.

[7] E. Azmi, M. A. Jabar, D. N. Azhar, R. S. Rosli, and M. N. Z. Armas, “COVID-19: Exploring Pilgrims’ Travel Risks Perception,” International Journal of Academic Research in Business and Social Sciences, vol. 11 , no. 10, pp. 93-107, 2021.

[8] L. Zhan, X. Zeng, A. M. Morrison, H. Liang, and J. A. Coca-Stefaniak, “A risk perception scale for travel to a crisis epicentre: visiting Wuhan after COVID-19,” Current Issues in Tourism, vol. 25, no. 1, pp. 150-167, 2022.

[9] V. B. Nguyen and B. V. Lu, “The impact of Risk perception on Satisfaction and Revisit intention for Lam Dong tourism,” Journal of Asian Business and Economic Studies, vol. 31, no. 12, pp. 44-65, 2020.

[10] A. Reichel, G. Fuchs, and N. Uriely, “Perceived risk and the non-institutionalized tourist role: The case of Israeli student ex-backpackers,” Journal of Travel Research, no. 46, vol. 2, pp. 217-226, 2007.

[11] G. Fuchs and A. Reichel, “An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination,” Tourism Management, vol. 32, no. 2, pp. 266-276, 2011.

[12] N. Albuz, A. Akin, and A. Akin, “Tourist Destination Risk Perception: The Case of Gaziantep Province in Turkey,” International Journal of Management and Applied Science, vol. 3, no. 8, pp. 95-99, 2017.

[13] P. E. Boksberger, T. Bieger, and C. Laesser, “Multidimensional analysis of perceived risk in commercial air travel,” Journal of Air Transport Management, vol. 13, no. 2, pp. 90-96, 2007.

[14] S. Dolnicar, “Understanding barriers to leisure travel: Tourist fears as a marketing basis,” Journal of Vacation Marketing, vol. 11, no. 3, pp. 197-208, 2005.

[15] X. D. Dong and C. C. Le, “Effects of perceived risk on visitor’s loyalty: A case study with international tourist to Nha Trang beach city,” Journal of Economics and Development, vol. 210, pp. 62-72, 2014.

[16] C. C. Le, “Effects of perceived risk on attitude and intention to use 4-Island tour of international visitor in Nha Trang,” Journal of Economics and Development, vol. 28, no. 2, pp. 86-104, 2017.

[17] J. Hair, W. Black, B. Babin, R. Anderson, and R. Tatham, Multivariate data analysis. New Jersey: PrenticeHall International Inc, 2006.

[18] D. T. Nguyen, The scientific method in business research. Viet Nam, Ho Chi Minh: Finance Publishing House, 2013.

[19] N. K. G. Ha and N. V. Bui, Postgraduate course Scientific research methods in business - Smart PLS update. Viet Nam, Ha Noi: Finance Publishing house, 2019.

DOI: https://doi.org/10.34238/tnu-jst.5747

Refbacks

There are currently no refbacks.



Remember me