AN INVESTIGATION INTO THE USE OF MENUS AND BILLBOARDS IN SAPA TOWN, LAO CAI

Abstract

In today’s global world, English which is used as a global means of communication, has been playing an important role in many sectors including science, education, medicine, engineering, economy, etc. English is extremely essential to the field of tourism bussiness in many nations especially in Vietnam. With the increasing number of international visitors, the use of foreign languages plays an important role in tourism, particularly in supporting international travelers to travel. In fact, English is used widely in Sapa; however, the locals have made a number of mistakes in using English in menus and billboards. Therefore, the aim of this study is to find out the current state of using English in menus and billboards here to design a menus and billboards’ guidebook using English for shop owners in this area. Through the field investigation using checklist method, the study has collected the errors that menus and billboards have such as grammar, semantics, vocabulary selection issues, etc in order to analyze and resolve them. The product of the study will be useful for menus and billboards in Sapa.