FACTORS AFFECTING THE SECURITIES INVESTMENT DECISION OF NEW PERSONAL INVESTORS ON THE STOCK MARKET IN VIETNAM

Nguyễn Thị Mai Hương; Phạm Thị Trà My; Nguyễn Thị Lan Anh

doi:10.34238/tnu-jst.5860

FACTORS AFFECTING THE SECURITIES INVESTMENT DECISION OF NEW PERSONAL INVESTORS ON THE STOCK MARKET IN VIETNAM

About this article

Received: 16/04/22 Revised: 30/05/22 Published: 30/05/22

Authors

1. Nguyen Thi Mai Huong , University of Economic and Business – Vietnam National University, Hanoi
2. Pham Thi Tra My, Vietnam National University of Forestry
3. Nguyen Thi Lan Anh, Vietnam National University of Forestry

Abstract

The objective of this study is to determine the factors affecting the stock investment decision of new individual investors on the Vietnamese stock market. Survey data are 183 securities investors who regularly trade on Vietnam's stock market in 2021 in Hanoi and Ho Chi Minh City and application of multivariable regression model for data analysis. The research has determined that the following factors: Market information, Personal confidence, Advisor's opinion and Technical analysis results have an influence on investors' decision to invest in securities. The research results will support new investors to improve their efficiency in making investment decisions and propose some solutions to market management units to aim at the growth of Vietnam's securities.

Keywords

COVID pandemic; Stock investment; Individual investors; Stock market; Investment decision

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References

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DOI: https://doi.org/10.34238/tnu-jst.5860

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