Email this article IMPROVING THE QUALITY OF TOURISM SERVICES IN THAI NGUYEN PROVINCE
About this article
Published: 15/12/18Authors
Dang Hoai Nam
, College of Technology and Industrial Economics - Ministry of Industry and Trade
Abstract
The literature on travel and tourism reveals an abundance of studies on destination and tourist satisfaction. However, the impact of destination service quality on tourist satisfaction and loyalty has not been thoroughly investigated. Consequently, the aims of this study are to firstly gain a deeper understanding of destination service quality using a qualitative approach and secondly to assess the impact of tourists’ perceptions of destination service quality on tourist satisfaction and loyalty in Thai Nguyen. The research instrument for this study was developed using a mixed methodology approach; qualitative and quantitative methods. In the first instance, in-depth interviews were conducted with international visitors to identify the relevant dimensions of destination service quality. Based on the findings of the interview and review of literature, five (5) dimensions of destination service quality have been adapted to develop the questionnaire. This study also revealed that satisfaction has a positive effect on tourist loyalty. Based on the findings, specific recommendations have been made.
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References
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